Webcast on Demand
Personalization Best Practices for Delivering an Engaging Online Customer Experience

Consumers today expect a great online experience that is relevant and personal.  However, most companies struggle to deliver because either:

a) They don't have a personalization strategy (everyone receives the same experience)
b) Their strategy doesn't account for all customer touch points
c) They crafted the "ultimate personalization strategy" - which failed

In this webcast, Carlos Carvajal, Chief Marketer at Baynote, shares personalization best practices based on over ten years of experience working with hundreds of global brands, including:

• Common personalization pitfalls
• Why responding to changing customer interests in real-time is critical
• How to achieve great results quickly that improve over time using principles of Collective Intelligence
• Personalization best practices across the customer lifecycle and multiple touch points
• Real-world case studies from leading brands in Retail, Telco, Media, CPG, and Hi-Tech Manufacturing 
  

About Baynote
Thousands of eCommerce, marketing and support professionals, including those at Intuit, Urban Outfitters, Expedia and BT Global rely on Baynote to engage millions of customers and prospects with highly relevant search results, content recommendations, product suggestions and email offers. By harnessing the collective wisdom of your entire online community, Baynote can adapt your website experience to each unique visitor.