Learn how you can keep your emails relevant - from the time you create them to the time your recipients open and read them - automatically. You'll hear:
- What determines relevance (hint: it's not just past purchases)
- Why today's relevant email can be tomorrow's irrelevant waste (and how to prevent this from happening)
- How the combination of intelligent automation and expert control can keep your emails relevant (without keeping you at the office nights and weekends)
Speakers:
Boaz Ronkin, Director of Product Marketing, Baynote
Scott Roth, Sr. Director of Partner Marketing and Alliances, ExactTarget


About Baynote
Thousands of eCommerce, marketing and support professionals, including those at Intuit, Urban Outfitters, Expedia and BT Global rely on Baynote to engage millions of customers and prospects with highly relevant search results, content recommendations, product suggestions and email offers. By harnessing the collective wisdom of your entire online community, Baynote can adapt your website experience to each unique visitor.