Best Practices for a Profitable Online Experience
CA Technologies Builds an Adaptive Website
When: On demand - watch now Length: 60 minutes
Findings from Forrester Research, Inc. show that engaging online experiences drive profitability by reducing support costs, improving sales conversions and turning customers into fans. Conversely, poor web experiences can cause irreparable damage to a company's brand and bottom line.
In this on demand webcast, Ron Rogowski, Principal Analyst, Forrester Research, Larry Walker, Vice President Online Experience, CA Technologies and Bill Hustad, Vice President of Customers, Baynote Inc. discuss:
- The best practices for delivering profitable online experiences
- The concept of "contact equity" and why it matters
- The importance of online communities and user-generated content in delivering profitable online experiences
- How to observe user behaviors to adapt the online experience automatically - delivering the most relevant and engaging content of all types across all channels
CA Technologies, a leading global information technology management company, is focused on delivering superior online experiences. They engage with thousands of IT professionals for sales and support, and are turning to collective intelligence to deliver relevant content that dynamically adapts to the users' needs.
About Baynote
Thousands of eCommerce, marketing and support professionals, including those at Intuit, Urban Outfitters, Expedia and BT Global rely on Baynote to engage millions of customers and prospects with highly relevant search results, content recommendations, product suggestions and email offers. By harnessing the collective wisdom of your entire online community, Baynote can adapt your website experience to each unique visitor.
Your Privacy: We won't sell or give your information to anyone, but we will use it to contact you occasionally about our products and services. You'll be able to tell us to stop at anytime - and we will.
