
The Benefits of Collective Intelligence
All the great content on your website is only as good as the people who find it.
In this paper, you'll read about three approaches to fixing the 'findability' problem, and you'll discover why only one of them - collective intelligence - provides a real solution. You'll learn why collective intelligence works and how it can be applied to improve:
- Search Results
- Content and Product Recommendations
- Email Relevance
- Site Navigation
In short, you'll discover how every aspect of your online customer experience can benefit from the collective intelligence of your users.


About Baynote
Thousands of eCommerce, marketing and support professionals, including those at Intuit, Urban Outfitters, Expedia and BT Global rely on Baynote to engage millions of customers and prospects with highly relevant search results, content recommendations, product suggestions and email offers. By harnessing the collective wisdom of your entire online community, Baynote can adapt your website experience to each unique visitor.