Case Study: Intuit TurboTax Uses Crowd
Wisdom to Improve Online Support

4x Increase in Search Effectiveness Using
Crowd-Vetted Content - Forrester Research report


Forrester Research, Inc.'s report: Intuit TurboTax Uses Crowd Wisdom To Make Site Support Less Taxing.

This case study describes how Baynote customer Intuit TurboTax used the wisdom of crowds to achieve:

  • Four times better search performance
  • More than $300,000 in support cost savings
  • $300,000 in additional revenue

Learn how to put high volume community interactions to work supporting your customers.

Baynote named to JMP Hot 100 Software CompaniesBaynote named to Red Herring Global 100 Companies
About Baynote
Thousands of eCommerce, marketing and support professionals, including those at Intuit, Urban Outfitters, Expedia and BT Global rely on Baynote to engage millions of customers and prospects with highly relevant search results, content recommendations, product suggestions and email offers. By harnessing the collective wisdom of your entire online community, Baynote can adapt your website experience to each unique visitor.
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